the Creative Empire podcast » Building Creative Businesses into Empires

93: Rachel Gadiel, How to Focus in on Your Brand Message

This Creative Empire podcast episode Reina and Christina interview Rachel Gadiel, Australian Digital Stylist + Writer + Speaker + host of Femme Boss. This episode is all about getting really clear on your brand message and focusing on doing one thing really well. Rachel shares the 3 principles that go into your brand and how to create a mission statement. Lastly, the trio discuss how to find what differentiates you from the rest of your field and include examples of how wedding photographers can find their unique angle.

 

 

 

 

 

 

 

 

 

Show Highlights:

  • Why consistency is important in branding
  • What 3 principles are incorporated into branding
  • Why you need to be clear in all of your messaging
  • How to create a mission statement (+why you need one)
  • How to figure out what to focus on
  • How people can find their unique angle

Show Notes:

Rachel’s Bio:

Rachel Gadiel is an Australian Digital Stylist, Writer + Speaker currently based in San Francisco. Through her blog, coaching and e-courses, she teaches bloggers + creative entrepreneurs how to intentionally create an online space they truly love. She fuses together 10 years working as a Digital Marketing Strategist with over 5 years blogging and creating a multitude of online spaces. Rachel received her training from the Institute of Integrative Nutrition and has a Bachelor of Arts/Business.  She is on a mission to inspire authentic living, infused with health + happiness.

Rachel’s Social Handles:

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