the Creative Empire podcast » Building Creative Businesses into Empires

9: Productivity in Your Business with Tonya Dalton

Everyone’s busy…but are you productive? Tonya discusses how she organizes her life and business to maximize her productivity and minimize simply being busy. She talks about how she breaks down tasks and creates mini-goals instead of a never-ending list of to-dos in her Live Well Planner. Her message is to stop the glorification of busy and to focus on what really matters. She explains how every time you say yes to something, you are saying no to something else: whether it is a business project instead of date night, or a conference instead of the kid’s recital. Listen in on how to replace lots of busy with the better: productivity.

Show Highlights:

  • Busy vs. Productivity
  • Stopping the glorification of busy
  • Tonya’s Live Well Planner
  • Creating mini-goals instead of never-ending lists of to-dos

Show Notes:

Tonya’s Bio:

I started my first business in 2009 working out of my dining room juggling two small kids. By 2011, I had grown the business to the point where my husband could quit his corporate job and come work with me. By combining my entrepreneurial spirit with his MBA and marketing experience, we were able to grow a small niche business quickly into something that could support our family. Our company continued to flourish, but something was missing. In the summer of 2014 we closed up shop to follow our true passion of starting inkWELL Press. We launched in November of 2014 and have been able to grow our business at a rapid pace thanks to our commitment to quality, focused marketing efforts and our fiercely loyal fans. We have enjoyed every minute of this journey together. Owning a business is a lot of hard work, but the rewards are definitely worth it. I’m very excited to pass along all that we have learned to help other creatives achieve their dreams.

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