the Creative Empire podcast » Building Creative Businesses into Empires

75: How to Run a Successful Blog, with Lauren Grove

Joining Reina and Christina for this Empire Mentoring session is Lauren Grove, blogger at Every Last Detail. First they chat about how Lauren got started + took the leap to blogging full-time. Then they discuss how much work it takes to run a blog, how to get more content, and how to get eyes on your blog from social media. From there they discuss Lauren’s V List, which is a special list of wedding vendors vetted by Lauren, and how to strategically pitch to editors like Lauren. There’s something for everyone in this episode, whether you’re looking to run a successful blog or you’re a wedding vendor looking to learn how to pitch!

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Show Highlights:

  • How Lauren got started blogging + took the leap to blogging full-time
  • How much work it takes to run a blog
  • How to get new content for your business + blog
  • How to get people to your website from social media
  • How to balance two different audiences for your blog
  • How to stay true to your audience, even if it means rejecting a payday
  • How to handle a vendor list on your blog
  • What kind of websites convert for wedding vendors
  • What editors are looking for + how to get content published
  • How to be strategic when pitching + how to make it easier on the editors

Show Notes:

Lauren’s Bio:

I started out in the wedding industry as most do- as a bride. While I was planning, I was not only constantly searching for inspiration, but also for information. Needless to say, I never quite found that information, which is one of the reasons why I decided to start blogging- to help other brides. As the years passed, I gained more and more experience designing and planning weddings- all the while, continue to blog via Every Last Detail. As ELD grew, so did my passion to educate and inspire brides. Working in the industry (and also being a bride who was “absolutely clueless”) has played a huge role in helping me shape and focus my business and goals. I now not only have a goal of educating brides, but I have also developed a passion for helping wedding professionals grow their businesses. I am able to fulfill both of these passions with Every Last Detail, and I thank readers, brides, and wedding professionals for allowing me to do so!

Lauren’s Social Handles:

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